The New York Times Company — New York, NY
Executive Director of Public Relations | 2001 – 2006
Developed and executed external communications strategies to support business objectives and protect the company’s brand during critical events. Provided senior counsel on media and public relations, ensuring unified messaging and productive relationships with global media stakeholders.
Strategic Media Relations & Brand Protection
Toby led the design and implementation of external communications strategies that aligned with corporate goals, safeguarded brand reputation, and responded to a rapidly evolving news and digital media environment. He served as a bridge between the company and the global press — crafting proactive messaging and managing inquiries with transparency, authority, and professionalism.
Executive Communications & Crisis Response
As a trusted advisor to the C-suite, Toby provided senior-level counsel on public relations, helping navigate sensitive issues including editorial controversies, industry shifts, and reputational risks. He ensured consistent messaging across all business units and developed communication frameworks for both day-to-day media engagement and urgent crisis response scenarios.
Strengthening Media Partnerships & Public Trust
Toby cultivated and maintained trusted relationships with top-tier journalists, editors, and media outlets worldwide. His work reinforced The New York Times Company’s position as a respected leader in global journalism — supporting business growth, public trust, and institutional credibility.
