Books
Ideas on caring, connection and legacy, for leaders and anyone who wants their work to matter.
The book behind the podcast
The Caring Economy
How to Win with Corporate Social Responsibility
By Toby Usnik
A practical primer for leaders of small and growing businesses on managing people, profit and planet. Drawing on years of brand stewardship at global companies, Toby shows why caring is good business, and how to build it into the way you work.
- Why social responsibility is a competitive advantage, not a cost
- How to start a CSR program that fits your size and budget
- Lessons from leading CSR and communications at global brands
- How to communicate your impact without overclaiming
Available as [CONFIRM: paperback, Kindle] and an audiobook on Audible, narrated by Toby.
This book inspired The Caring Economy podcast.
Co-written with Samir Kanuga
Connecting the Dots
Building Your Network and Legacy
By Toby Usnik and Samir Kanuga. Blue Ocean Publications
A modern roadmap to strategic networking and legacy-building, blending timeless wisdom with digital savvy for human connections that last.
- How to build and keep a strong personal and professional network
- Perspectives on networking from different generations
- Trust as the foundation of every relationship, and how to cultivate it
- How technology and AI are changing the way we connect
- Practical tools for nurturing relationships at every stage of life
Available as [CONFIRM: paperback, Kindle]
Bring the books to your event
Toby speaks on the ideas in both books, from caring as a business strategy to building a network and legacy that lasts. Talks work well for conferences, companies, universities, book clubs and nonprofit events.
Keep the conversation going
Hear these ideas in action with leaders from every sector on The Caring Economy podcast.
