Evolving Role of Corporate Social Responsibility
Behind the sweet smiles brought by iconic candies like M&M’s and Snickers lies a dedicated force for good: the Mars Wrigley Foundation. This philanthropic arm of the renowned confectionery giant aims to not only sweeten our lives but also make the world a happier, healthier place.
Founded in 2012, the foundation embodies the Mars Five Principles, particularly responsibility and mutuality. Its mission? To create “better communities and happier, healthier smiles by giving people opportunities to flourish.” This noble goal translates into four key areas of focus:
Beyond celebratory events and educational initiatives, corporations are now expected to demonstrate genuine commitment to racial justice and inclusion. This translates into actions that go beyond performative gestures and address systemic issues impacting Black communities.
Key areas of focus include:
- Diversity, Equity, and Inclusion (DE&I): Implementing robust DE&I practices within the company, from hiring and promotion to leadership representation and supplier diversity.
- Racial Equity Initiatives: Supporting organizations working towards racial justice, investing in Black-owned businesses, and advocating for policies that dismantle systemic barriers.
- Employee Engagement: Fostering a culture of open dialogue, providing anti-bias training, and empowering employees to champion racial equity within the company.
- Community Investment: Partnering with Black-led organizations, investing in underserved communities, and supporting initiatives that address social and economic disparities.
Consumers and stakeholders are increasingly demanding transparency and accountability from corporations regarding their CSR efforts. Simply boasting about donations or diversity statistics falls short. Companies need to:
- Set clear goals and metrics: Articulate measurable objectives for their CSR initiatives and track progress transparently.
- Engage with stakeholders: Actively listen to Black communities and incorporate their perspectives into decision-making processes.
- Hold themselves accountable: Be prepared to be held accountable for the impact of their CSR efforts and address any shortcomings openly and promptly.
Beyond February
The true measure of a corporation’s commitment to racial equity lies in its actions beyond Black History Month. By integrating these principles into their core values and business practices, companies can play a meaningful role in building a more just and inclusive society.
This year’s theme, “African Americans and the Arts,” highlights the profound contributions of Black artists across various mediums. It serves as a powerful reminder that Black history is not merely a matter of the past, but a vibrant and ongoing force shaping the present and future.
Beyond US Borders: Recognizing Black Leaders Shaping the World in 2024
February might mark Black History Month in the United States, but the impact of Black leaders extends far beyond national borders. Across the globe, individuals of African descent are driving change, fostering innovation, and making their mark on diverse fields. This month, let’s celebrate some of these exemplary figures who inspire us all:
Politics and Activism:
- Ngozi Okonjo-Iweala: As Director-General of the World Trade Organization, Okonjo-Iweala is breaking glass ceilings and leading efforts to ensure equitable trade practices globally.
- Aisha Muhammadu Buhari: The First Lady of Nigeria advocates tirelessly for education, women’s empowerment, and healthcare access in her home country and beyond.
- Thuli Madonsela: South Africa’s Public Protector Emeritus and a renowned human rights lawyer, Madonsela continues to fight for justice and accountability on the continent.
Business and Technology:
- Whitney Wolfe Herd: The founder and CEO of Bumble, Wolfe Herd is a young entrepreneur revolutionizing the dating app landscape and promoting female leadership in tech.
- Jason Njoku: The founder and CEO of iROKOtv, Njoku is a pioneer in African entertainment, making Nollywood content accessible to audiences worldwide.
- Moky Makura: The CEO of Makura Design, Makura is an award-winning architect shaping the future of sustainable and community-focused urban spaces in Africa.
Arts and Culture:
- Chimamanda Ngozi Adichie: A globally acclaimed novelist known for her powerful storytelling and insightful commentary on race, gender, and identity.
- Trevor Noah: The South African comedian and host of “The Daily Show” uses humor and insightful commentary to address social and political issues.
- Beyoncé: A music icon and cultural force, Beyoncé consistently uses her platform to empower Black voices and celebrate Black culture.
Science and Innovation:
- Kizzmekia Corbett: An American virologist who played a critical role in developing the Moderna COVID-19 vaccine, Corbett is an inspiration for young scientists of color.
- Eliot Mukunzi: A Rwandan astrophysicist and founder of Rwanda Initiative for Space Education, Mukunzi is passionate about inspiring the next generation of African scientists.
- Jessica O. Okembo: A Kenyan medical geneticist, Okembo is leading research on sickle cell disease and other genetic conditions affecting African populations.
Why Black History Month Matters More Than Ever for Young People
For many young people, it might seem like Black History month is full of historical figures and dates to memorize. But beyond the surface level, Black History Month holds immense significance for young people today, shaping their identities, fostering understanding, and igniting a passion for change.
Young people, especially those of African descent, are bombarded with limited narratives about their heritage. Black History Month shines a light on a diverse tapestry of heroes, innovators, and everyday people who defied adversity and made history. From scientists like Katherine Johnson to activists like Malala Yousafzai, young people encounter role models who shatter stereotypes and inspire them to dream big. This month allows them to connect with their roots, discover hidden figures, and see themselves reflected in stories of resilience and triumph.
Black history isn’t just about the past; it’s the living foundation of the present and a crucial lens for understanding the world around us. By learning about historical struggles like slavery, segregation, and the Civil Rights Movement, young people gain context for ongoing issues like racial injustice and systemic inequality. This knowledge empowers them to critically analyze the world, challenge biases, and advocate for a more equitable future.
Black History Month isn’t just for Black people. It’s an opportunity for everyone to step outside their comfort zones and learn about different experiences. This shared learning fosters empathy, understanding, and a sense of shared humanity. Young people can engage in open dialogues, explore diverse perspectives, and challenge their own biases. This builds bridges across racial divides and fosters a more inclusive and just society.
More than just passive learning, Black History Month can be a springboard for action. Young people can be empowered to become agents of change. They can participate in discussions, volunteer in their communities, or even start their own initiatives to address issues they care about. This month can spark a lifelong commitment to social justice and inspire them to create a more equitable world for all.
Black History Month is more than just a month on the calendar. It’s a chance for young people to connect with their past, understand the present, and shape a more just future. Let’s use this opportunity to celebrate the rich tapestry of Black history, nurture empathy and understanding, and empower young people to become the changemakers of tomorrow.
The leaders cited here reflect a commitment to education, service, and inclusion. Through their work, they continue to drive initiatives that contribute to betterment of society globally. As with all purpose-driven guests on The Caring Economy,we can learn much from the interviews with both our African American guests, and all others. They share a commitment to a more caring economy. Theyremind us of the potential we must catalyze change in our own businesses and communities.