British Consulate General of New York — New York, NY
Head of Communications | January 2021 – June 2024
Directed communications strategy to promote the UK as a leading destination for business, arts, and culture, supporting economic and reputational goals. Secured high-profile media coverage for government initiatives and signature events, strengthening the UK’s brand and stakeholder relationships in the U.S. market. Built and maintained strong industry ties with global media and influencers to maximize impact and visibility for corporate and government priorities.
Strategic Vision & Execution
Toby developed and executed integrated communications strategies that supported the UK government’s diplomatic and economic goals in the United States. His work helped showcase the UK’s strengths in innovation, trade, education, sustainability, and the arts, aligning messaging with current events, policy priorities, and international campaigns.
Media Relations & Thought Leadership
He secured consistent, high-impact media coverage in top-tier U.S. and international outlets, amplifying major government initiatives, cultural collaborations, and signature events such as trade summits and royal engagements. Through proactive media relations and editorial storytelling, he positioned the Consulate and its leadership as credible, visible, and influential voices.
Stakeholder & Influencer Engagement
Toby cultivated and managed strong relationships with a broad spectrum of stakeholders, including media executives, cultural institutions, business leaders, and influencers. These relationships were instrumental in amplifying UK messaging, fostering transatlantic partnerships, and supporting bilateral diplomacy efforts.
Impact
His leadership strengthened the UK’s brand presence in the U.S., contributed to enhanced economic engagement, and helped shape public perception around critical UK interests — from climate diplomacy to post-Brexit trade positioning.
